By Jenni Sellan
@jennisellan
It may have a reputation for being fickle & frivolous but this industry has a platform with a powerful reach beyond that of perhaps any other.
F A S H I O N.
So much more than how we look, the brands we wear and daydreaming of being snapped by the paparazzi, there are numerous individuals, brands and corporations rising up, who are as passionate about their industry as they are about disrupting its reputation and using it as the ultimate podium to raise a much needed & commanding voice advocating the empowerment of women worldwide.
Enter Fame and Partners, with their new campaign,
INSIDE \OUT, Partnering with i=change and Aussie artist, Dina Broadhurst.
INSIDE \ OUT was birthed out of the conviction that “Fashion is so much more than how you look. It’s how you feel; it’s how you move; it’s how you tell the world, “This is who I am.” A belief that says, “Fashion should empower you from the inside out”.
A campaign encouraging women to empower each other, one dress at a time; it’s the perfect excuse to dress up and give back. With $5 of every sale being donated to UN Women Plan International, your shopping habit has just been legitimized, ensuring that much needed funds are raised for marginalized communities. (Who knew that the simple act of shopping, would help to raise and create social awareness and change for women’s rights globally….and they said fashion was fickle! )
In the words of CEO and founder, Nyre Corby
‘We believe that women deserve equal opportunities, treatment, and choices.
We believe that women possess incredible intelligence, perseverance, and resilience.
We believe that women are fighters.
We believe that women are stronger together.
We believe that women can transform pain into purpose.
We believe that women are the future.”
Now is the time to empower each other; to donate to charities and organizations that need it most; to stand up for those who are less privileged; to join together to ensure our voices are heard’.
Powerful words, and ones that require action for the movement to come to life, and of course, the INSIDE \ OUT campaign has that covered as well… its time to get social and #SLAYITFORWARD
Slay …to “impress strongly;
We already know you love to shop, but what’s your second most favourite past time… yep it’ time to bring this movement of empowerment to the next level and social media is the way to do it. Lets #SLAYITFORWARD
In order to truly create an unstoppable chain of women empowering women, use the hashtag #SLAYITFORWARD to shout out to a woman in your life who inspires you – or who needs some inspiration right now – and tell her how she slays.
For every #SLAYITFORWARD used, Fame and Partners will donate $1 (up to $10k) to charities that support our most vulnerable communities including Planned Parenthood, the ACLU & RAINN.
There is untold power in the collective voice. Join the movement & support the campaign. Empowering women will change the world and yours…..
