By Jessica Frost
@jessicaxfrost
This week’s newsflash is dedicated to the latest out of the world of fashion and more specifically, fashion labels. It can be hard to keep up with all of the changes that go down in the world of high-fashion so I’ve rounded up some of the most important things to note.
A 21-year-old American has launched a swimwear line branded ‘Rheya’. I hear you, this isn’t exactly newsworthy but just wait. The LA based label has used zero Photoshop on their website. Yep absolutely none. The brand was created with the efforts in mind of putting an end to negative body image and to empower women out of the whole ‘beach body’ thing and toward self-acceptance. The designs are minimal and are designed to draw focus to the wearer’s beauty and not the swimsuit itself.
London brand Erdem have been announced as the latest high-fashion brand to be collaborating with fast fashion giant H&M. It follows sell out collections in the past with brands Kenzo, Balmain and Alexander Wang. The accompanying campaign for the collection, which is set to be available in select stores and online from November 2nd, will be directed by the legendary Baz Luhrmann. The man behind the brand, Erdem Moralıoğlu, said in a release; “I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”
After wildly successful pop-ups in London, Sydney, Beijing, Seoul and Tokyo, Louis Vuitton have cancelled their scheduled LA and Miami events selling their exclusive collab collection with Supreme. The brand hasn’t given too much explanation as to why the North American dates have been axed but it’s left fans crushed. Guess I’ll have to find something else to spend the $71K on I’d saved to buy that skateboard from the collab.
Popular US active wear brand Athleta has responded apologetically to the backlash they received online over images on their website. In a move that is honestly very confusing, the brand decided not to use plus size models to showcase there plus size range on their website. Instead, their plus size styles were being worn by thin models without a curvy butt or bust in sight. The internet was quick to respond with outrage over the unrealistic and out of touch standards this move sets about body image. In their response, the brand said “This is a place where we can do better. The positive portrayal of women in the media is very important to us.”
