Successful Australian-originated leak-proof apparel line Modibodi has teamed up with sports company PUMA to launch a range of leak-free period underwear and activewear, available in the US as of now! The PUMA x Modibodi Collection aims to help women stay comfortable and active during their period while making a positive environmental impact. The collection consists of three different styles of active underwear: thong, brief, and boyshort. These styles, available in dark slate and grape wine, replace the need for disposable pads, liners, and tampons as you play. There are options for every body type that offer women and girls the ability to stay active without having to worry about leaks, while reducing their monthly waste from period products.
Partnering with world-renowned athletes Ali Riley and Sabrina Frederick, the PUMA x Modibodi Collection aims to increase the discussion of periods in and out of sports. As part of the launch, both companies commissioned a global survey that uncovered some surprising stats about why girls are leaving sport.
Sport is all about numbers: goals scored, games won, points made. But the PUMA and Modibodi survey unearthed a series of numbers that are far less known: the number of girls leaving sports daily, due to shame and fear of leaks.
1 in 2 girls are quitting sport due to periods
3 in 4 women believe periods need to be more openly discussed in the sports world
3 in 5 teens skip sport due to fear of leaking or revealing their period
These shocking statistics mean that for many girls and women, physical activity is avoided because of embarrassment, pain, and fear of leaks during their period. The culture and lack of innovation and education around periods is actively holding women back from reaching their full potential as athletes and as human beings. The discomfort of disposable products, in combination with a lack of training for coaches, professionals, and trainers, results in female players being fearful of their menstrual cycle psychologically impacting their sport performance.
Breaking the Silence on Stigmas
Two women in the professional sports world have felt this impact directly and are taking a stand to break the stigma. NWSL Angel City Defender, New Zealand PUMA Athlete, and captain of the Football Ferns, Ali Riley, says, “It’s time to break the silence and help women and girls stay comfortable and active during their period. What’s fantastic about the PUMA x Modibodi active underwear collection is that it has been designed specifically to help make playing sports on your period more possible than ever before.”
Australian PUMA Athlete and AFL Collingwood star, Sabrina Frederick, says: “I was one of the ones who stayed in sport. But for many girls, that’s not a reality. Periods shouldn’t stop young girls from participating in sport. These are numbers we need to address, to keep girls in sport longer.”
What’s Their Secret?
The PUMA x Modibodi Collection replaces the need for disposable pads, liners, and tampons as you play and move. Modibodi’s patented Modifier Technology wicks away moisture and sweat, locks away fluid and odor, and keeps you feeling fresh and dry. The unique 1/9” thin gusset absorbs up to four tampons worth of liquid while the wider waist band ensures security while playing. The aerated side panels are designed for comfort and to maximize airflow. All of these benefits, without the discomfort of disposables!
“3 in 5 teens skip sport due to fear of leaking or revealing their period which is why we are thrilled to launch this collection with PUMA and together normalize menstruation and tackle the stigma that women can’t be active on their periods or when experiencing any of life’s leaks.” said Kristy Chong, CEO and Founder of Modibodi.
“Our data also shows that 1 in 2 experience discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise– so by releasing this range of leak-proof underwear we are hoping to make playing sport on your period more comfortable, more protected, and more possible than ever. Changing the world should be as easy as changing your underwear. Waste-free, leak-free, worry-free protection.”
Making a Positive Impact
As part of the launch, PUMA and Modibodi will work with PUMA’s “She Moves Us” platform to give everybody who wants to participate in exercise or sport the opportunity to stay active and play.
“3 in 4 women believe periods need to be more openly discussed in the sports world and it’s why we are proud to partner with Modibodi to shine a light on these numbers that really matter in sports.” said Erin Longin, Global Director Run/Train at PUMA. “As a global brand, we felt it important to do our part to address this issue.”
The “She Moves Us” charity partner, Women Win, will donate a bundle pack of five briefs to 500 girls and women in need. “Period poverty is a huge issue globally but one that isn’t nearly spoken about enough. Making sustainable menstrual products widely available is something that needs to be addressed urgently and that is why I am so proud to be a part of the PUMA x Modibodi collaboration,” says Jodie Williams, British sprinter and PUMA athlete.
The PUMA x Modibodi Collection is now available in the US. The three styles of active underwear are designed to suit every body type and maximize comfort while playing sports. The collection ranges from $21.50-$32.50 and is available in selected stores and online at modibodi.com and puma.com.
