Lingerie sales are through the roof in 2022, with the variety of sizes, styles, and new shapewear designs making these items more varied and more accessible than ever before. Indeed, the bevy of celebrities (think Rihanna, Kim Kardashian, or Lizzo) launching their own brands and posting pics on Instagram, is inspiring consumers across the globe to start feeling sexy from the inside. If you are thinking of making a change to a specific item of underwear many wouldn’t leave home without—the not-so-humble bra, keep up to speed by following these hot trends.
Comfortable Wireless Push-Up Bras
Imagine a bra that is free of metal wiring, but that provides the “push-up” shape that many purchasers crave. Top brands are embracing gel inserts instead of metal, to ensure comfort, softness, and a comfortable lifting effect. Some lingerie designers are also relying on a 3D-woven knit foam that provides subtle shapeliness and soft support. Wings or bands—the part of the bra that often left unsightly marks on the skin—are now gentler on the skin than ever, thanks to the use of wide microfiber.
Tank Bras that Double as Outwear
New York, Paris, London, and Milan revealed (in their respective fashion weeks) that underwear is the new outerwear. Trendy urbanites are embracing garments like tank bras and wearing them with rolled-up jeans, large blazers, and rugged boots. Celebrities like Sydney Sweeney and Lily-Rose Depp are also wearing tanks with shorts and mini-skirts, or dressing them up by pairing them with elegant beaded and sequinned pants.
Making it Natural
When it comes to nearly all bra styles (ranging from T-shirt bras to scoop and plunge bras), nude shades are in. As is the case with makeup and foundation, there is now a wide range of true-to-skin lingerie that blends in seamlessly with one’s own skin tone. White, black, and purple shades, as well as dark taupe, are also flying off the racks both in retail stores and online.
Scoop, Plunge, and Demi-Bras
When it comes to style, there is an impressively vast number to choose from. Some of the most Instagrammed styles include scoop bras (which have a flattering scoop neckline and which flatter the natural cleavage), plunge bras (which cover a smaller part of the breasts than traditional cuts), and demi-bras (which cover a little more of the breasts than plunge bras but which still have a sensual cut). All these styles provide support thanks to their stretchy but firm fabric that is kind on the skin but also very flattering.
Lingerie is enjoying big sales across the globe, thanks in no small part to the new inclusivity of the sector. Buyers can find a wide array of styles in various sizes. Shapewear, everyday wear, and special night lingerie alike have new elements that lend them greater comfort. These include soft, stretchy fabrics, wider and softer wings, and gel (as opposed to metal) inserts. Another exciting development is the range of colors available. Nude may be the hottest hue to own, but lingerie also comes in neon, pastel, and black, and white tones.
